This isn’t a new logo, but it certainly hits close to home. With today marking the 10th anniversary of the tragedy of 9/11, I thought it only fitting to showcase the beautiful identity work they did for the 9/11 Memorial in New York City. The Brand New blog had this to say:
This is not an easy identity job, because you want to acknowledge the missing buildings without making it feel too much of a miserable reminder. The previous logo, which we covered back in 2007, achieved that through the soft depiction of the buildings’ footprints. This one, as a more public-facing identity achieves a good balance between simplicity and something that works to brand a public environment. The execution — set in Hoefler & Frere-Jones’ Verlag — is simple and bold, without much visual fanfare other then the two bright blue ones standing in for the towers. It’s not a revolutionary idea but it perfectly serves the purpose here. And it serves for a solid structure for the rest of the applications.